Business deals in the health and wellness sector are thriving as companies work to broaden their offerings, embrace innovation, and maintain an edge in a market shaped by shifting consumer priorities. Mergers and acquisitions have emerged as a central strategy, with global conglomerates and category leaders acquiring emerging and niche wellness brands to access new demographics and align with high-growth trends such as functional nutrition, mental health, fitness tech, and holistic self-care. Strategic partnerships – whether between wellness brands and healthcare providers, fitness platforms, or high-profile athletes – are also becoming more common, leveraging trusted voices and communities to boost engagement and customer loyalty.

At the same time, private equity and venture capital firms are increasingly targeting high-potential health and wellness startups, drawn to their scalable models and disruptive approaches to preventative health, longevity, and personalized care. Cross-industry collaborations, such as alliances between wellness companies and technology innovators, are also accelerating breakthroughs in areas like wearable health monitoring, telehealth integration, and data-driven wellness programs. These deals underscore the sector’s rapid evolution and its drive to meet growing demand for solutions that blend physical, mental, and digital well-being.

With this backdrop, here is a tracker of the most recent mergers, acquisitions, and investments in the health, wellness, and fitness space …

Sept. 18, 2025 – Oura Raising $875M Series E at $10.9B Valuation

Oura Health Oy, the Finnish company behind the popular Oura Ring, is raising $875 million in a Series E round that values the company at approximately $10.9 billion, more than double its $5 billion valuation from its Series D in December 2024, according to Bloomberg. The round could exceed $900 million and is expected to close by the end of the month.

Oura reportedly plans to use the capital to scale production, invest in product development, and drive international expansion. The company has sold 5.5 million rings to date, up from 2.5 million in mid-2024, and is on track to generate over $1 billion in revenue this year, doubling its 2024 total. Sales are forecast to surpass $1.5 billion in 2026.

Sept. 17, 2025 – Lōvu Health Raises $8M Series A

Digital maternal health startup Lōvu Health has raised $8 million in Series A funding to enhance its AI capabilities and expand its integrated care platform. The round was led by SJF Ventures, with participation from Rogue Women’s Fund, Symphonic Capital, Emmeline Ventures, Majella Ventures, and others, bringing the company’s total funding to $14 million.

Based in Cupertino, Lōvu supports mothers and babies from conception through two years postpartum. Its platform pairs patients with pregnancy navigators, connects vitals-tracking devices to OBs, and offers mental health tools, personalized guidance, and access to third-party specialists like doulas, lactation consultants, and physical therapists.

“SJF has had a long-standing interest in maternal health, and Lōvu stood out as a win-win-win for providers, health plans, and mothers,” said Perry Clarkson, Partner at SJF Ventures.

Sept. 15, 2025 – resbiotic Raises $14.5M in Funding

Birmingham-based health and wellness company resbiotic has raised $14.5 million in total funding, including an $8 million Series A round led by Sororibus Capital and Biostack Ventures. Founded by Dr. C. Vivek Lal, resbiotic is known for its science-backed Gut-X Axis platform, which links gut health to whole-body outcomes. The company’s flagship product, resB Lung Support, is the first clinically tested probiotic targeting the gut–lung axis for respiratory health.

The new funding will support expansion into metabolic, women’s, and bone health, as well as retail and e-commerce scale-up and growth of its B2B formulations business.

Sept. 16, 2025 – Nutrium Raises $12M Series A

Lisbon-based Nutrium has secured $12 million in Series A funding to expand its all-in-one corporate nutrition solution. The round was led by Vesalius Biocapital, with participation from Lince Capital, Indico Capital Partners, and Beta Capital. Nutrium connects millions of patients to a global network of over 350,000 registered dietitians across 90+ countries, offering personalized meal planning, chronic disease management, and preventive care. The funding comes as employers seek sustainable, non-pharmaceutical strategies to curb rising healthcare costs amid increasing obesity rates and demand for GLP-1 medications.

“Nutrition has become a business priority,” said CEO and Co-founder André Santos. “This funding allows us to scale our impact and deliver measurable outcomes for companies and their people worldwide.”

Aug. 14, 2025 – Fountain Life Raises $18M Series B

Longevity-focused health tech company Fountain Life has secured $18 million in Series B funding to accelerate the expansion of its preventative care centers and early detection services. The round was led by EOS Ventures and included participation from existing board members, bringing the company’s total funding to $108 million. Co-founded by Dr. William Kapp, Dr. Peter Diamandis, and Tony Robbins, Fountain Life uses advanced diagnostics, including blood tests and full-body scans, to monitor over 100 biomarkers and detect chronic conditions at their earliest, often asymptomatic stages.

Fountain Life offers annual membership plans starting at $10,500, with quarterly testing and results delivered through an AI-powered app. The company also aims to improve affordability by training external medical providers in its preventative care model. The new capital will support the opening of additional centers in Houston, Los Angeles, and Miami, adding to its existing locations in Naples, Westchester, Orlando, and Dallas.

“Our mission is to shift healthcare from reactive to proactive,” said CEO Dr. William Kapp. “With this funding, we’re expanding access to cutting-edge diagnostics and personalized health optimization.”