Tony Robbins has never been one to play small. For nearly five decades, he’s been asking one relentless question: what really determines the quality of a person’s life? The answer, for him, has been shaped not only by the people he’s coached — from presidents to professional athletes to CEOs — but also by his own unlikely journey. Born Anthony J. Mahavoric in North Hollywood in 1960, Robbins came from a turbulent childhood and humble beginnings, working odd jobs (including as a janitor) before becoming the world’s most recognized life strategist. Today, he’s a #1 New York Times bestselling author, a speaker who has reached more than 100 million people across 195 countries, and the force behind a global movement built on transformation, resilience, and impact.
And if you ask him, his mission has only just begun.

In speaking to Robbins, he’s quick to make a few things clear: success without health is failure, achievement without energy is empty, and life without meaningful connection is incomplete. It’s this lens — of health, vitality, and purpose — that fuels his boldest projects yet. There’s The Estate, his groundbreaking new wellness-driven luxury hotel platform created alongside sbe partner Sam Nazarian, music icon Marc Anthony, and international strategist Richard Attias that is slated to become the largest ecosystem of preventative medicine and longevity in the world, with 15 global hotels and residences as well as 10 urban preventative medicine and longevity centers by 2030, a total of 25 world-class centers in partnership with Fountain Life that are designed to help people thrive in body, mind, and spirit. Then, Tony Robbins AI, which is an AI-powered coaching app, distills decades of breakthroughs into personalized, always-on guidance. There’s the Tony Robbins Network, a 24/7 global streaming network, set to launch with Paramount this fall, that will give audiences nonstop access to his transformative work. And last but not least, there’s his ever-expanding philanthropic missions, which include delivering billions of meals to families fighting food insecurity, human trafficking, and funding youth mentorship programs.

For Robbins, it all comes back to one truth: environment shapes destiny. And whether it’s a hotel suite outfitted with Fountain Life diagnostics, an AI platform that feels like a coach in your pocket, or a moment of connection with a stranger that sparks something lasting, Robbins is intent on creating spaces — both physical and emotional — where people can evolve.

“We’re at a tipping point,” he tells me. “People are waking up to the truth that health, fulfillment, connection, and purpose have to live in harmony.”

With The Estate set to debut in Los Angeles before expanding worldwide, Robbins is also building a model for living — not just simply existing.

Scale has always been part of your DNA, but with AI, streaming, and luxury wellness real estate, you’re scaling differently. What does “impact at scale” look like to you in 2025? What’s driving this evolution into AI streaming and other mission-driven ventures?

I’ve been obsessed for 48 years with one primary question: why is there a difference in the quality of people’s lives? Why is it that there are certain people you can give everything — emotional support, love, great education, great economics — and they find the rest of their life spinning. Then, there are other people who had none of those advantages, where life seemed to not care for them, where they didn’t have the love, the support, the education, and yet, many of those people develop a hunger and a drive that causes them to grow and expand and not only take care of themselves, but become people that we know by name because they’ve had an impact on so many. Because I’ve been obsessed with this, I’ve uncovered incredible insights by studying the patterns of the most successful people — and those who’ve managed to completely turn their lives around.

When you uncover answers like this, [you start to think] what’s the deepest transformation you can create for the largest number of people in the shortest period of time possible? It makes me look at what you call “scale.” All scaling really is in my mind is shifting your psychology from “comfortable” to what would be extraordinary. Scaling, to me, means coming up with an extraordinary goal that seems impossible at the time that you come up with it, but then also coming up with enough reasons that you’ll find a way to follow through even when you know you might [come up against] the ultimate challenges.

So now, I’m focused on making the greatest impact I can in four primary areas. What’s different today is that the tools available allow us to scale faster than ever before, and one of the most powerful is AI. My team has analyzed 48 years of my work including hundreds of thousands of hours spent with people to create training models. We’ve built my own AI, and we’re developing additional versions tailored for business leaders and other professionals. This allows me to work with individuals one-on-one, answering their questions in real time, wherever they are. That’s the power AI now provides.

The second area of focus is my television network and live events. During COVID, I built a 25,000-square-foot studio with 50-foot ceilings and developed software that allowed people at home to join via Zoom and interact in real time. That experience sparked a question: how can I make this available 24/7? After decades of creating impactful content, I partnered with Paramount to launch the Tony Robbins Network — a 24/7 streaming channel offering programs on relationships, finances, business, family, life, and personal passions. The network launches this fall across six English-speaking countries, and in 2026, we’ll expand globally.

I’ve always believed it’s incredibly important to create an environment that brings out the best in you, that causes you to grow, to expand, and nurtures you. When it comes to the challenges of society today, one of the biggest ones is health. So, my third area of focus comes with Fountain Life. We have five locations now in the United States, where, in one day, you can find out everything about your body and uncover things most people don’t know. You’ll also learn how to maximize and optimize yourself for energy, vitality, strength, and beauty.

Then, finally, the fourth area I’m focused on in terms of maximizing impact is philanthropy, and I have many things I’m involved with in that area. My wife and I have helped to free 72,000 children from trafficking. I set a goal to free 30,000 children because that was the size of the city I grew up in; now our goal is 100,000, and soon I’m sure it will expand to a million kids. We work on many different areas, but one of the areas that’s been most important to me is feeding people. When I was 11 years old, on Thanksgiving, we had no food — and when I say no food, I mean we had crackers and peanut butter, but no meal. Someone delivered food as a gift to our family, and it changed my life. I promised someday I’d pay it forward.

Now, I’m doing the 100 Billion Meals Challenge, which is a program where I partnered with Governor Beasley, who was the head of the World Food Program for the UN. I’m proud to tell you that in the first two years, we’ve already provided 30 billion meals. There are 11 nations that are on the verge of famine and a child dies every 10 seconds from hunger and malnutrition. This cause is very personal for me.

Those are just some of the core areas I’m working on to scale my impact. I think it’s a very exciting time to be alive because there are tools and technology here, but we all need to have the right psychology — the right mindset — to maximize our contributions, our growth, and our own quality of life.

Why now? What’s driving all of this?
I believe it’s a necessity. We’re facing unprecedented challenges in the world. There’s a mental health crisis, especially for young people; so much technology and so little experience of humanity. People live longer, but their quality of life is not that great. Health has dropped through the floor, especially for Americans. My mission has never been more critical. It’s about how we scale the tools to help human beings truly meet their deepest needs with real solutions that work. It’s about ‘how I do it in a way that’s also most enjoyable for people along the way.’

“Environment shapes outcome.” You’ve said this before — and now you’re building it, literally. With The Estate, you’re creating a community where people live in proximity to peak wellness, longevity, and purpose. What inspired the idea? What makes The Estate more than just a luxury development?
First, your environment isn’t everything — I want to make that clear — but it is one of the most powerful forces in shaping your quality of life. We don’t realize how much it affects the way we think, the way we feel, the way we interact with other people. If you really want to expand who you are, you want to select your environment. The good news is that today, you can choose. Who you spend time with might be one of the single most important decisions of your entire life, because who you spend time with is often who you become. With The Estate, we’ve created the ultimate environment for human flourishing, where everything there creates joy, happiness, fulfillment, physical fitness, and aliveness. It’s your getaway home for optimal living. It’s a place where the science of longevity meets deep emotional fulfillment. It’s where we’ve really integrated the latest breakthroughs in vitality, mental clarity, physical energy, health, and emotional well-being. It elevates your mental and emotional states, and transformation starts to become your default setting.

Why now?
I think we’re at a tipping point. People are waking up to the truth that success without health is failure, achievement without energy is empty, and success without fulfillment is a disaster. A life that’s without deep connections is lonely. No matter how beautiful the external world is, we want to make sure your internal world is fulfilled and create an environment that nurtures both what’s in you and what’s around you. The Estate is an answer to that. It’s a new model for how we live, not just how we exist.

‍How did the partnership with Sam Nazarian come together? What made it the right alignment?
Sam is a disruptor, but with a heart. When we connected, it was like lightning struck. Here’s a man who’s revolutionized hospitality by understanding it’s not about buildings — it’s about experiences that change how people feel, think, and live. Our partnership came together organically, originally through a mutual friend. He’s got this rare combination of visionary thinking and operational mastery that I think is essential for bringing something as revolutionary as The Estate to life. We want to change lives, save lives, and create an environment that really is unmatched in the world.

The Estate is more than just about living longer: it’s about living better. What does quality of life mean to you personally, and how is that philosophy reflected in every detail of the project?
When I talk about quality of life, I’m talking about a rich, vibrant life. It’s like waking up with physical energy, vitality, and strength when you want to attack the day. It’s mental clarity and emotional strength. It’s having meaningful, deep relationships that give your life dimension and purpose. At The Estate, every detail reflects that philosophy. It is luxury at every level, but it’s all designed to enhance your experience of life. I’ve personally experienced what happens when health fails. I had mercury poisoning at one point, and it literally burned a hole in my esophagus; I lost a quarter of my blood supply and could have died. When that kind of stuff happens, everything else is irrelevant — health [comes first]. The Estate is dedicated to integrating both preventive and regenerative approaches, helping you extend not just your lifespan, but your healthspan — the number of vibrant, high-quality years you live feeling fully alive. That’s our mission. That’s our focus.

To you, what is the greatest luxury in life and why?
The greatest luxury in life is freedom. Not just financial freedom, although that’s important, of course. I’m talking about the freedom that comes from complete physical vitality, energy, and strength. Having pure energy. The freedom to be fully present with the people you love. The freedom to stop and enjoy this life, not just rush through it. Most people spend their lives accumulating things they think are going to make them happy only to discover that happiness comes from our state of being, what is going on inside of us. True luxury to me is the ability to direct your own emotions, your state of consciousness, and create circumstances where you’re going to live in mental, emotional, and beautiful states of gratitude, joy, and love — not by chance, but by choice. That’s what we’re building with The Estate. It’s not just a place to live, it’s a place to live fully. That’s real luxury.

ONE ON ONE WITH THE ESTATE CO-FOUNDER SAM NAZARIAN

‍With The Estate, you’re creating a community where people live in proximity to peak wellness, longevity, and purpose. What inspired the idea, and what makes it more than just a luxury development?
I’ve spent three decades building places that enable people to celebrate the best moments of their lives. After I sold SLS, I had a curiosity around healthcare and technology and how I could use the most pioneering platforms to create a new luxury brand — a brand that embodies a lifestyle completely centered around longevity. I wanted to answer the question: “How can we help people add 10, 20, or 30 more healthy years to their lives?” The Estate is our answer. This brand is a global ecosystem of luxury resorts, residences, and longevity clubs that combine pleasure and purpose and move The Estate from luxury development to longevity lifestyle.

Was there a specific Tony Robbins principle or moment that stuck with you personally — and which shows up in the DNA of The Estate?
Everything about Tony is incredibly inspiring, but if I had to choose one principle it would be “Change your state, change your life.” Tony says it on stage, and we’ve built it into The Estate. Our personalized longevity programming is designed to meet each individual wherever they are on their journey. We’ve layered additional design elements into our projects, from circadian-tuned lighting to neuroacoustic soundtracks to the most innovative sleep technologies. Every microdetail is engineered to shift your physiology and psychology toward vitality. We empower our members, guests, and residents with the tools to thrive.

Can you tell us what the term “chief longevity officer” means specifically? Why is that role a priority, and what will that person be responsible for?
We appointed the first-ever chief longevity officer in the hospitality sector. Because The Estate is the world’s first luxury brand fully concepted and built through the lens of longevity, it was critical that we appoint the CLO at the beginning of our journey. Kenneth Ryan joined us back in March, and his responsibility is to drive the global strategy and implementation of our longevity program, including operations and guest experience, wellness, retail, and collaborations with leading biotech firms, medical institutions, and experts. Kenneth has input into every area of our business because longevity is embedded in every system and expressed through every touchpoint from space and service to partnerships and programming.

You’re known for creating immersive experiences, not just spaces. What’s the most surprising or unconventional detail of The Estate that guests might not expect but will remember?
Your first “amenity” happens 30 days before your membership begins. We deliver a personalized wearable tech device and schedule diagnostics. When you arrive at an Estate Longevity Club or Resort, we already know your unique blueprint. We can tailor every intervention — from nutrition and movement to esthetics and supplements — personalized for your unique genetics, biology, preferences, and goals. And most importantly, with telehealth, digital coaching, data, and concierge follow-ups, our Estate team stays connected with our members throughout their journey.

What does success look like for The Estate five years from now? Is it scale, exclusivity, influence — or something else entirely?
We have a higher purpose. The Estate is building awareness, adoption, and scale for longevity. The longevity technology available today is extraordinary, and scale allows us to bring those technologies and knowledge to the decision-makers and influencers around the world — and we’re doing it within a luxury environment. We know that today’s luxury consumer wants something that will make their lives better. The Estate empowers people with cutting-edge longevity tools and is their go-to source for knowledge: we are a complete longevity solution. Reaching luxury decision-makers will accelerate scale. Our mission is to change and save lives.